Senior Product Manager - Brand Visibility & GBP at HighLevel

About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Role Overview HighLevel is seeking a Senior Product Manager to lead our Brand Visibility suite, including Listings integrations, GBP tools, and local presence management features. This is a high-impact role where you will define how agencies help their clients get found online. You will shape the strategy and roadmap for: - Local listings accuracy & distribution - Search and map visibility improvements - GBP optimization workflows - Multi-location management - AI-powered insights & recommendations - Integration improvements with Yext, Uberall, and other listing partners - You will work closely with engineering, design, data, partnerships, and marketing to deliver tools that enhance local discoverability, improve ranking factors, and drive measurable ROI for businesses. Key Responsibilities - Lead the vision and roadmap for Listings, GBP tools, and presence management features. - Align strategy with market shifts in local search, consumer discovery, and multi-location marketing. - Own HighLevel’s partnerships with Yext, Uberall, and other listing networks, ensuring reliability, API compatibility, and expanding coverage footprint. - Build experiences that empower agencies to manage hundreds or thousands of listings effortlessly, including bulk actions, syncing, duplicate suppression, and optimization signals.  - Lead development of tools for managing GBP posts, attributes, hours, photos, Q&A, reviews, insights, and ranking performance. - Leverage LLMs to generate optimized business descriptions, listing attributes, recommendations, and ranking insights. - Conduct research, define requirements, prioritize features, work with engineering/design, and launch features with clear success metrics. - Perform user interviews, analyze data, identify gaps, and uncover opportunities for automating agency workflows. - Define KPIs such as listings accuracy rate, sync success rate, coverage expansion, GBP engagement metrics, and impact on visibility. - Build features that support large brands and multi-location agencies with hierarchical management, reporting, and permissions. - Present product roadmaps, run stakeholder reviews, and enable GTM teams to launch and support new features effectively. What We’re Looking For - 5–6 years of Product Management experience in SaaS, local SEO tools, MarTech, or listings platforms - Strong understanding of local search ranking factors, Google Business Profile, directory ecosystems, and presence management - Familiarity with tools like Yext, Uberall, Moz Local, or equivalent platforms - Experience with API-based integrations & third-party partnerships - Comfort with data analytics and event-level tracking - Experience with AI/LLMs is a plus (content generation, recommendations, insights) - Strong UI/UX instincts and experience working closely with design - Proven ability to drive strategy, prioritize effectively, and deliver with ownership Why Should You Join Us? At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.  Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers. Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision. #LI-PS2