Z2C

About Z2C

Z2C is a communications and marketing technology company based in Karachi, Pakistan, founded in 1997. Initially established as the country's first media agency, Z2C has grown into a venture catalyst that invests in and co-creates technology solutions across various sectors, including commerce, insights, sports, communications, and video. The company is affiliated with Publicis Groupe and is recognized for its multi-award-winning media planning and buying services. Z2C employs a structured six-step framework to develop and scale solutions for its clients. This includes identifying challenges, innovating solutions, and fostering growth. The company helps clients adapt to technological changes in commerce, leverages data analytics for insights, supports video content strategies, and enhances communication technologies to strengthen audience connections. Z2C also invests in companies that disrupt or enhance the communication and technology landscape, exemplified by its investment in Walee, an influencer marketing platform.