Tovala

About Tovala

Tovala is a Chicago-based food technology company founded in 2015 by David Rabie and Bryan Wilcox. The company specializes in smart kitchen hardware and a meal subscription service designed to simplify home cooking. Its flagship product is a series of internet-connected smart ovens that combine various cooking methods, such as baking, broiling, air frying, and steam cooking, all controlled through a mobile app. These ovens work seamlessly with Tovala’s chef-crafted meal kits, allowing users to prepare fresh, healthy meals by simply scanning a barcode on the meal packaging. Tovala primarily serves busy professionals and young families who seek convenient, high-quality home-cooked meals without extensive time investment. The company has gained recognition through various milestones, including winning the New Venture Challenge at the University of Chicago and successfully launching its product after a Kickstarter campaign. With over 30 million meals shipped across the U.S., Tovala continues to grow, supported by significant venture capital and partnerships, including one with Tyson Foods.