Content Marketing Manager at Outreach

About the Role

We are seeking a self-motivated Content Marketer to join our team. This role focuses on creating, editing, and amplifying compelling B2B marketing content to elevate our narrative, educate customers, and drive measurable pipeline and revenue impact.

Key Responsibilities

• →Write and edit content across formats like blogs, ebooks, emails, landing pages, and multimedia to build brand awareness and accelerate pipeline
• →Own and evolve the 'Outreach on Outreach' program, planning and producing educational, expert-led content with an emphasis on video storytelling
• →Partner with internal subject-matter experts to create video-first and educational content that helps customers and prospects understand how to use Outreach
• →Collaborate with product marketing, sales, customers, designers, and freelance writers to scope and produce relevant, high-impact content
• →Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for events, webinars, and campaigns
• →Partner with cross-functional teams to repurpose and distribute content effectively to maximize reach, engagement, and ROI
• →Publish and socialize content internally across appropriate channels based on dissemination plans
• →Support content workstreams tied to major website initiatives, including launches and optimization
• →Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone
• →Optimize content for SEO and lead generation, monitoring performance on traffic, pipeline, and revenue
• →Maintain and evolve the content planning process and editorial calendar in Asana for scalable execution
• →Own day-to-day project management for agency- and contractor-supported initiatives, including intake, prioritization, timelines, and coordination
• →Provide clear guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget