Digital Marketing Manager - Irvine at Action Property Management

Who We Are With a legacy spanning four decades, Action Property Management has become the premier choice for homeowner’s association management. Founded in 1984, Action began with a single client and a vision to elevate ethical and professional standards in the HOA industry. Our unwavering commitment to integrity, and professionalism coupled with our core values of excellence, innovation and care for people, continues to define us.  Today, as the largest privately owned HOA management company in the West, we proudly serve over 300 communities across 9 offices (California and Texas). Our success is fueled by a team of nearly 900 dedicated team members who genuinely love what they do and are dedicated to helping homeowners thrive and love where they live.  Summary The Digital Marketing Manager will drive the growth with Action Property Management. This role is critical in developing and executing marketing and design strategies that align with our brand objectives and drive sales growth. The ideal candidate will have a strong background in marketing and graphic design with a key focus on execution and overall end strategy.   Schedule: Monday & Tuesday (IN OFFICE); Wednesday - Friday (Work from Home) Compensation: 105K - 115K + comprehensive benefits package What You'll Do • Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement. • Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance. • Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation. • Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms. • Monitor, analyze, and optimize campaign performance using analytics tools. • A/B test ad copy, landing pages, and keywords to improve conversion rates. • Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising. • Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales & Marketing. • Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals. • Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance. • Develop compelling storytelling that illustrates the value of Action Property Management services. • Conduct market research and competitor analysis to identify trends and opportunities. • Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations. • Maintain and update brand guidelines to ensure consistency across all platforms. • Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals. • Track and report on key performance indicators (KPIs) for all digital marketing efforts. • Use data-driven insights to refine marketing campaigns and improve ROI. What You Bring • 5+ years of experience in digital marketing and graphic design, B2B functions. • Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign). • MUST have experience with digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Active Campaign, Webflow, Meta Business Suite). • Strong understanding of SEO, PPC, and social media marketing strategies. • Excellent communication and organizational and presentation skills. • Experience in market research and analysis. • Project management skills to manage multiple marketing campaigns. • Ability to foster a positive and collaborative team environment through effective communication and teamwork. • Analytical mindset with the ability to interpret data and trends. • Good eyes for design and visual aesthetics. • Can support design, creative direction, shoots/ production, retouching/ editing. • Experience in design for Digital and Print – including but not limited to: social, email, web, SMS, promotional collateral, packaging, invites etc. • Strong in graphic design. • Must have knowledge of HTML, CSS, and website management tools like Webflow and WordPress. • Willing to travel within California and Texas - travel up to 10%. Preferred Qualifications • Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro). • Knowledge of HTML, CSS, and website management tools like WordPress. • Familiarity with emerging trends in digital marketing and design. • Experience in HOA, hospitality or in the hotel industry a plus! Team Member Perks • Hybrid Work Model: Flexible hybrid work schedule • Collaborative Culture: Work in an environment that values teamwork, innovation, and mutual respect. • Comprehensive Benefits: Competitive salary, health insurance, pet insurance and 401(k) matching. • Work-Life Balance: Enjoy unlimited PTO plus sick time, holiday pay, and your birthday holiday. • Technology Investment: Work with the industry's leading tools and resources to ensure efficiency and empower team members to succeed. • Commitment to Growth: Be a part of a company that prioritizes success and provides the support needed to thrive and achieve organizational goals. Why You'll Love Working at Action At Action Property Management, we believe in creating an environment where you truly love where you work. We offer competitive pay and ample opportunities for career growth and advancement. Our comprehensive benefits package includes medical, dental, vision, pet insurance, 401(k) with company match, and life and disability support for qualifying team members. We also provide generous paid time off, including vacation hours, sick time, and company-observed holidays for qualifying team members. We are committed to investing in the infrastructure, technology, training, and tools you need to excel in your role. Our relentless dedication to our company values and culture ensures a workplace where you feel heard, supported, and valued.  Join us at Action Property Management and make a meaningful impact.  Action Property Management is an Equal Opportunity Employer and Supports a Drug Free Workplace. Pursuant to the San Francisco and Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. ##LI-MH1